Prospectus excerpt:  Associated Banc-Corp is offering to sell 4,000,000 depositary shares, each representing a 1/40th ownership interest in a share of 5.875% Non-Cumulative Perpetual Preferred Stock, Series E, with a liquidation preference of $1,000 per share (equivalent to $25 per depositary share) (the "Series E Preferred Stock"). The depositary shares are represented by depositary receipts. As a holder of depositary shares, you will be entitled to all proportional rights and preferences of the Series E Preferred Stock (including dividend, voting, redemption and liquidation rights). You must exercise such rights through the depositary. Our executive officers, directors and other affiliates, including our wholly-owned trust company purchasing on behalf of accounts that it manages, have purchased an aggregate of 1,242,000 depositary shares sold in the offering at the public offering price. The underwriters will not receive any commissions on such purchases by our executive officers, directors and/or affiliates. The number of depositary shares available for sale to the general public was reduced as a result of these sales. Dividends on the Series E Preferred Stock will be payable quarterly in arrears only when, as and if declared by our board of directors, or a duly authorized committee of our board. Dividends will accrue on the liquidation amount of $1,000 per share of the Series E Preferred Stock at a rate per annum equal to 5.875%. The dividend payment dates will be the 15th day of March, June, September and December, commencing on December 15, 2018. Our ability to declare and pay dividends is also limited by certain federal regulatory considerations, including the rules and regulations of the Board of Governors of the Federal Reserve System (the "Federal Reserve") applicable to bank holding companies.