Willamette Valley Vineyards owns and operates vineyards and a winery located in the state of Oregon, and produces and distributes wines. The wines are sold principally under Co.'s Willamette Valley Vineyards label, but also under the Griffin Creek, Tualatin Estate, Pambrun, Maison Bleue, Natoma, Metis, Pere Ami and Elton labels. Co. has two segments: direct sales, which includes retail sales in the tasting room, wine club sales, online sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary; and distributor sales, which includes all sales through a third party where prices are given at a wholesale rate.

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